Whale Competitions Secures RMG Licence: A Major Step to Compliance in Facebook Advertising

Whale Competitions recently achieved a milestone by securing a Real Money Gaming (RMG) licence that enables them to legally run paid Facebook and Instagram ads—and crucially, to do so in full regulatory compliance. This licence is now a mandatory requirement for businesses promoting prize competitions or raffles offering real‑world prizes on Meta’s platforms.

Meta (Facebook/Instagram) deliberately treats “real money gaming”—including competitions, raffles, and skill‑based prize draws—as a distinct category. Advertisers in this category must undergo a thorough approval process. That process involves submitting the RMG Application form, completing the Facebook RMG questionnaire for specified regions and domains, and detailing how underage users or participants from unauthorised territories will be excluded.

Beyond Meta’s vetting, applicants must also provide a legal opinion—typically a solicitor’s letter—confirming that the advertised competition is lawful in their target jurisdiction. Without these, advertisers face high risk of account suspension or even permanent bans.

Whale Competitions’ RMG licence signifies a strategic investment in compliance. It demonstrates that Whale has undergone Meta’s approval process and provided evidence that its campaigns are legally sound. 

This move underscores Whale’s commitment to ethical marketing while safeguarding business continuity. In the increasingly regulated environment for prize promotions, RMG licensing isn’t just best practice—it’s essential. For Whale Competitions, it ensures ad delivery reliability, unlocks growth potential, and positions the company as a trusted player in the prize‑promotion space.